ALEX MATTSSON'S F/W "GLIMPSE THE ETERNAL" video.
Just everything about this. From it's subject matter (inspired by the meditative next level state of being that drugs and/or dreams bring) to Zebra Katz' LST CTRL track, it's like, perfect. (Fun fact, there's a bike sitting on my house's back porch that belongs to him that he has yet to pick up.)
I love when huge companies like Red Bull, Adidas and even Nike put money towards supporting new and innovative design that they know will never reach their mass audience. Even if it's all part of a larger strategy of something that is ultimately a hyperconstructed brand image, small artists and forward thinkers still reap the benefit and seem to retain creative control on their funded projects.
Love this dark bold palette mixed with the matte sheen of the leather and club kid styling. The model in the video makes me pine for dark London clubs, lasers, deep body-pounding music, and well styled gender-ambiguous people that only seem to exist after the sun goes down. I really have to get a passport. And an English boyfriend.
No comments:
Post a Comment